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Katie Jones is an inspirational knitwear designer who teams playful aesthetics with serious ethics!

Katie's self named brand was launched by the British Fashion Councils Estethica after finishing her MA at Central Saint Martins and she won Selfridges Bright New Things Award in 2016. It has been stocked in luxury stores worldwide and featured on the pages of global fashion and craft publications such as Vogue Dazed and Confused, AnOther, The Telegraph, The Guardian, Stylebubble, Mollie Makes, Inside Crochet, Selvedge Magazine, and Simply Crochet. Katie now launches her DIY Collection, the designer’s new #sofasnotsweatshops mantra puts the task of constructing the garment in the hands of the customer, joining in with the love of the make and making luxury fashion accessible!

“I felt alienated from my pieces, the desire to keep all my making UK based to control my supply chain made prices extremely high, this teamed with wholesale mark up made a single piece become a small fortune. I wanted to keep the making local so I thought what was more local than homemade! I LOVE the make and I wanted to share this experience with as many people that wanted to join in with me and that’s where the idea to turn the brand into a DIY label came from”

The brand has always focused on sustainable practice embracing Katie’s Granny's vision of making something beautiful from nothing and consciously addressing issues of over-consumerism. It creates wearable, artisanal collections that are big on colour and texture. But more than just creating beautiful garments, the brand creates playful experiences that encourage and champion social and environmental change. By running and participating in a wide range of workshops and events Katie wants people to interact and engage with the brand, sharing her skills and knowledge on textile crafts and sustainable Fashion. Along with a range of pieces that will have patterns available in the New Year, Katie is expanding her range of workshops as launching The Great Make Escape. The Great Make Escape is a residential weekend retreat run by Katie and her Mum Annie.

From statement homeware pieces to signature knits the retreat offers a new way to shop. The retreat in the heart of Sussex, just a short journey out of London and Brighton, and is situated in a beautiful eco house, nestled in the woods and filled with vibrant colourful pieces to excite and inspire. The all inclusive weekend is spent with likeminded makers with workshops where participants will make a jewellery piece, an accessory and a main piece from the Collection. Learn new skills and build on the ones you have. The sessions will cover a range of techniques including crochet, embroidery, knitting, and macramé with all the materials needed included!


Come and enter Katie’s world and hand make yourself a piece of luxury womenswear, homeware or accessory consciously crafted by you!